Week 2: Conversion Rate Optimization
Conversion Rate Optimization is the process of improving websites so that, on average, a larger percentage of visitors make a purchase. This is a skill I’m still currently learning.
Here are some best practices for optimizing your conversion rate:
- A/B Testing
A/B Testing is when you create two different versions of a webpage or element, analyze how each one performs over time, and then keep the more successful version. You then create another variation based on the successful one and repeat the process, continuously refining to find the most effective styles.To make websites that convert, start with multiple versions of a webpage. Use A/B Testing and conversion metrics to create the most successful version possible.Additionally, experiment with changing elements on your website—such as CTAs (calls-to-action), headlines, or buttons—to determine what works best. - Navigation
Make your website easy to navigate. Ensure customers can quickly find products and complete purchases if they choose to do so.The fewer clicks required to buy or reach a destination, the more likely users will follow through. - Key Parts of a High-Converting Landing Page
- Clear Value Proposition: Clearly communicate the value of your product or service.
- Strong Call to Action (CTA): Use persuasive and visible CTAs.
- Testimonials and Reviews: Build trust with customer feedback.
- Heatmaps
Heatmaps allow you to see where users interact most on your site. This helps identify what works well and where users may get lost. Take note of successful elements and refine or remove those that don’t perform well. Repeat this process until the website is fully optimized.
Common Mistakes to Avoid
- Overly complex design.
- Failing to optimize for mobile users.
Works Cited
Shewan, Dan. “Conversion Rate Optimization: How to Improve Your Website’s Performance.” SEMrush Blog, 3 Oct. 2023, www.semrush.com/blog/conversion-rate-optimization/. Accessed 5 Dec. 2024.